Ms Sucheta G Dhere
About Sucheta …
A very technology savvy & passionate professional with around 20+ years of global experience working on cutting edge technology in Telecom Wireless Ecosystem, Cloud, Industrial Process Control Systems/Industrial Automation , Embedded, IT and IOT - driving strategy to implementation.
We provide consultancy in the area of entrepreneurship, product conceptualisation, idea validation, technology strategy, business case development, product prototyping, customer discovery, customer experience and engagement related solutions, with a focus on innovation and creativity.
We are working on solution conceptualisation using IOT in following 3 areas
1. Education sector
2. Dairy farms
3. Construction Industry
Views on the status of m2m + iot Policy, Regulations, Standards and implementation in India vis-à-vis the global scenario.
Most IoT business cases are low BW requirement based also the ARPU is low for the operators. However there’s a long term commitment and you can service a lot of more devices. New business models may emerge to serve the IOT solutions. The regulations & policies need to be revisited regularly and periodically to enhance and adapt to the market needs & success of the ecosystem. The regulations and policies should promote development of the sector, growth and overall economy.
Views on the signs of maturity in the Indian m2m + iot space, and most growth business areas/verticals in India. Do you think manufacturing in India is a real possible dream in the near future? If yes, WHY/ if no, WHY?
There is a large opportunity with SME sector in IOT space but initial entry barrier is high, which can be reduced by showing the value to the SMEs and providing incentives during early stages of development and stabilisation.
IOT is an upcoming technology and sector will mature over a period of time. It will bring a paradigm shift in the way people perform their day to day tasks, businesses and interact with each other. Machines will not only talk to humans but will also talk to each other which will relieve human beings from a lot of routine, mundane and tactical tasks. The systems & hence the resulting outcomes will have more accurate, less error prone, be more predictable and, be more reliable.
Yes, India has rich resources to generate renewable energy and with proper planning and government support, it is possible to start manufacturing in India for India and for the rest world in next 10 years.
Views on the type of m2m + iot Service Delivery Modeling for telcos that can exist and/or co-exist in India. What model can be achieved realistically – How, When and Why?
Multiple Models and approaches will emerge and expand in parallel, there may be convergence or consolidation over a period of time. One approach will be SIM based devices and Telco’s will serve as pipes. Another approach will be by 3rd party players who will try to work out solutions which can be network agnostic or solutions which will not use SIMs e.g RF IDs etc.
It’s too early to predict what will happen and who will win. Innovative and Disruptive solutions may emerge and multiple models will co-exist to begin with.
Fair takes and views on the Mobile Network Operators and Virtual Network Operators. If both can exist and co-exist in the Indian m2m + iot Service Delivery Modelling space?
There are several scenarios (as listed below) where MVNOs can supplement and compliment MNOs.
1. To help MNOs expand, grow through sales and marketing, improved services which may be weakness of certain MNOs
2. It can help MNOs whose network resources are under utilised
3. It can help MNOs to target regions where they don’t want to expand due to business case challenges such as deep , last mile rural areas
4. It can help in areas like indoor coverage etc where MNOs currently don’t have mandates to cover.
However, due to very fierce competition, very low margins, there may be huge resistance from the MNOs
Views on Supply and Demand – is there a real B2B – B2C – B2G appetite in the Indian m2m + iot space, and most growth industry verticals.
There are several use cases and scenarios in each space such as B2B, B2C and B2G. In fact the government will play a huge role in promoting the technological changes. There will be challenges with adoption though. There can be challenges like switching costs (even if new products are cheaper), customers already have alternatives, product usage needs training, change in behavioral patterns , psychological biases, loss aversion(loss is more significant to the customer than equal gains) etc
How competitive is the Indian m2m + iot market vis-à-vis the global markets? Do you think the Policy Makers and Regulators and the Indian Standards Organizations have helped in making the business environment conducive for the home grown companies/organizations?
Indian market has lot of opportunities but it will take time to gain mindshare of people as compared to global markets. More work needs to happen with policy makers, regulators in making business environment conducive, fair, and competitive for home grown companies and organizations. Quick decision making, incentives, tax holidays need to be planned for all players in the eco system.
Views on the challenges that M2M/IoT businesses are facing with regards to data security. What security measures need to be implemented and at what levels?
Security will be the biggest threat and concern for early M2M adopters. There will be need to safe guard all information points, have standardized network architectures and multiple levels of access and controls. This will vary from sector to sector. E.g. Smart city will have different challenges versus healthcare. This must be monitored and controlled proactively
Views on avenues for national/international collaboration for the growth of m2m and iot in India.
India as a market has traditionally followed the west. There will be some sectors like automobile industry, etc where India will follow the international markets Smart cities is more adopted by the developing economies than the first world countries, although a lot of solutions are developed in the first world countries they are all directed and will be implemented in massive scale in developing economies. Same thing will happen with renewable energy, although most of the development and research is happening in the first world the early adopters are developing economies in Asia and Africa.
Views on main/major stakeholders of the m2m + iot from Government and Industry Organizations? And what are your expectations from these main/major stakeholders? And if they been able to live up to the expectations of companies/organizations such as your?
DOT, TRAI, Telco’s, standards bodies will be main stakeholders in addition to all players in IOT eco system. It’s too early to comment on their support or co-operation. The commitment is there, awareness and promotions are happening but only time will tell!
Startup program …
We focus on solution design, business case and value proposition, product conceptualization, and engineering. We do critical reviews in terms of gap analysis, loop holes, corner cases, security, data protection, redundancy, business continuity, etc and human safety aspects. We provide consultancy in the areas of decision-making, evaluating options, managing risk, managing end-to-end implementation and delivery, conducting consumer awareness training and educating our clients and customers on the benefits and value of adopting M2M/IOT solutions.
Views on the Investors Startups relationship, and are most m2m + iot Startups performing in line with investor expectations?
There is no dearth of investors and organizations supporting such startups today. I am aware of several forums such as TIE, NEN, Bhau Institute, Founders Institute, supporting startups in some way or the other. Several organizations are working on creating a startup and entrepreneurs ecosystem. Yes, the involvement level of different investors is different and that can make a difference.
Views on the evolution of m2m + iot Startups – what type of m2m + iot Startups are being targeted by investors in the market?
IOT is a very vast space and the eco system spans from sensors, to IOT platforms to solutions and applications. Healthcare is one sector where more traction is seen.
Views on exploring ‘Artificial Intelligence, Augmented/Virtual Reality and Big Data’ as the new avenue for revenue?
AI is the only solution to confronting the world's most critical problems. I know many startups are working on it worldwide. Especially in India, Much of today's data is not used in important decisions because it's just too difficult — stored in silos, incomplete, unstructured, and dirty. There are startups working on platforms to overcome these challenges so organizations can make intelligent decisions. The first step to AI is to first start collecting the data which many organizations don’t even have today.
Companies like Microsoft, Google, Facebook etc are working from last 8 to 10 years on augmented reality and have demonstrated several proof of concepts in various forums.
AI is being used multitudes of verticals which includes predicting sales trends, Global water reserves, country’s economic index, oil inventory, crop shortage to poverty levels.